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Welcome to the second-month update of the Project Mojo Case Study, where I share monthly updates on a website I am working on.

If you want to get caught up on this case study, check out how it all started.

Month Two Update

Despite my busy work schedule, I stuck with my goal of putting in 8 weekend hours on this site. I was able to write and publish 20 posts in total. Only two articles were outsourced.

Of course, I would not be able to do it without the help of my friend Jasper.

For those of you who are not familiar with Jasper. It is an amazing and intuitive AI that helps you write content faster. It was crazy how it could write like a human.

If you want to try it out, you can use my referral code, and you will get 10,000-word credits. That’s worth five 1500-2000 word articles!

Site Stats

Key MetricsApril 2022
New Published Posts20
Total Published Posts86
# of Outsourced Posts2
Total Expenses87.65
Content Expenses46.35
Income From Amazon7.37
Income From Ezoic2.70
Total Income For The Month10.07
Income YTD17.21
New Backlink3
Total Backlinks12

Although the progress is so slow, I am still happy that this site is earning more from Amazon.

I lost some backlinks and gained some but still, it was lower than last month. Since my focus right now is pushing content, I am not going to worry about that for now.

I am hoping that I will build enough topical authority to gain some more backlinks.

What’s The Goal For This Month?

The goal for this month is the same. Stick with the plan of publishing at least 10 articles per month. It will probably be focused on informational content but I will add some more affiliate content.

I will not be outsourcing this month since Jasper is helping me a lot. I still have a list of low-competition keywords to write so I will not be doing any keyword research this month.

Tools I Use On This Site

I try to keep the expenses on this site low so most of the tools I use are free and some will be shared with the other projects.

  • Namehero – for fast and cheaper hosting
  • Bluchic Premium Theme – for a professional and pretty look
  • W3 Cache (Free) – for caching
  • Akismet Anti-Spam (Free) – for spam protection
  • Grow by Mediavine – for social sharing
  • Wordfence (Free) – for site protection
  • Rankmath (Free) – for SEO
  • Grammarly – for checking grammar and plagiarism
  • Smush (Free) – for optimizing images
  • Canva Pro – for images and creating pins
  • Jasper – for writing engaging and plagiarism-free content


The progress of this site is really slow but I think it is coming along. I have some content written in March and early April that is starting to rank so hopefully May will be a little better.

If you miss how this case study started, get caught up at the beginning.